WSQ Search Engine Marketing Course in Singapore
Paid search advertising is one of the fastest ways businesses get in front of the right audience online. If you have ever wondered how Google Ads campaigns are planned, managed and measured, this Search Engine Marketing Course Singapore gives you a clear and practical answer. Over 2 days and 14 hours of classroom training, you will learn how to analyse campaign performance, develop paid search strategies, work with keyword segmentation and use split testing to improve results. This SEM course Singapore is WSQ certified and covers the core skills that anyone managing or supporting paid advertising campaigns needs to know. Whether you are new to PPC training or already running ads and want a stronger understanding of how to optimise them, this Google Ads training Singapore course is SFC-eligible and open to working professionals and beginners across all industries.
WSQ
Singapore Workforce Skills Qualifications
SkillsFuture Eligible
PSEA
Post Secondary Education Account
SFEC
SkillsFuture Enterprise CreditAbsentee
Payroll
Course Start Date
Schedule
- Days: 2 Days
- Duration: 14 Hours
- Timings: 9:30 AM - 5:30 PM
- 10 Anson Road, 26-08A International Plaza, Singapore 079903
Why Choose Us
- Expert Local Trainers
- Hands-on Training by experts
- Certificate of Achievement
SSG Course Details
- TGS-2024046791
- Mode of Training - Physical, in-class training
- Course Subsidy Validity - 13-06-2024 to 12-06-2026
- Register Now
Who Should Attend This WSQ Search Engine Marketing (SEM) Course in Singapore
This Search Engine Marketing Course Singapore is for beginners and who want to understand how paid search advertising works, whether you are managing campaigns yourself, supporting a marketing team or looking to move into a digital advertising role. Business owners who handle their own online ads and marketing executives who oversee campaign budgets and performance will also find this SEM course Singapore directly useful to their work.
Business professionals
Analyst
Entrepreneur
Training Professionals
Student
Course Completion Requirements
Minimum 75% attendance is required in order to complete the course and receive the course completion certificate
Above 16 years old
High School Level English
Basic internet & computer operation skills
What Will You Learn WSQ Search Engine Marketing Course
In this SEM course Singapore, the course covers six focused areas over 2 days of classroom training:
- Look at what is trending across social media platforms and use those insights to write ad copy that performs better
- Read your website analytics, understand quality scores and conversion data and use that information to fine tune your campaigns
- Keep track of your PPC account performance across different advertising platforms on a daily basis so nothing slips through
- Put together paid search advertising strategies that are built around keyword segmentation and clear measurable goals
- Spot low quality traffic coming into your campaigns and apply the right targeting techniques to cut it out
- Pull together reports for clients or management based on split testing results across different website layouts and designs.
Who Is This Course For?
This Search Engine Marketing Course Singapore suits anyone whose work touches online advertising in any way. If you are a marketing executive managing campaign budgets, a business owner running your own ads or a beginner wanting to understand how paid advertising course Singapore works from the ground up, this course gives you the knowledge to do it with more confidence and clarity. No prior experience in SEM is needed and the course is open to working professionals across all industries.
What You Will Achieve After This Course
By the end of this Search Engine Marketing Course Singapore you will be able to:
- Read and interpret campaign data to understand what is working and where improvements are needed
- Build paid search advertising strategies based on keyword segmentation and clear campaign goals
- Manage and monitor PPC account performance across multiple advertising platforms
- Use split testing results to produce clear and useful reports for clients or management
- Identify low quality traffic in your campaigns and apply the right techniques to reduce its impact
- Use social media platform trends to write ad copy that connects better with the right audience
Training fee: WSQ Search Engine Marketing Course
| Self-sponsor/ Non-SME Company Sponsor | SME Company Sponsor | |||
|---|---|---|---|---|
| Full Course Fee (no funding) |
Age 21-39 S/PRs (SkillsFuture Funding Baseline) |
Age 40 above (SkillsFuture Mid-career Enhanced Subsidy) |
SME Company Sponsor (SkillsFuture Enhanced Training support for SMEs) |
|
| Full Course Fee (bef funding) | $550.00 | $550.00 | $550.00 | $550.00 |
| SkillsFuture Funding (WSQ) | - $0.00 | - $275.00 | - $385.00 | - $385.00 |
| GST (On Full Fee) | + $49.50 | + $49.50 | + $49.50 | + $49.50 |
| Total Payable (After Funding and GST Included) |
$599.50 (After Funding and GST Included) |
$324.50 (After Funding and GST Included) |
$214.50 (After Funding and GST Included) |
$214.50 (After Funding and GST Included) |
Payable amount after WSQ funding is eligible for further support from SFEC, SkillsFuture, PSEA & UTAP where applicable.
Discount policy:
- 4 pax from a same group: 5% discount for each person
- 5 pax from a same group: 10% discount for each person
Assessment Plan:
- Practical Performance: 1 hour
Unsure if this course is suitable for you? Take this Quick test to help you decide.
Grants available
WSQ
Singapore Workforce Skills Qualifications
WSQ : Baseline funding deduction upto 70% for Singaporeans/ PRs. Further SFEC, Absentee Payroll and WSS applicable.
SkillsFuture Eligible
SkillsFuture Credit : Singaporeans can use $500 SkillsFuture Credits for this training to offset the course fees
PSEA
Post-Secondary Education Account
PSEA : are available for Singaporean Citizens to cover the approved fees and charges related to WSQ programs.
SFEC
SkillsFuture Enterprise Credit
SFEC : Eligible companies can offset up to 90% of the payable amount via SFEC
Absentee Payroll
Absentee Payroll Funds : Eligible companies can reimburse $4.50 per hour/pax joining our courses from Absentee Payroll
WSQ Search Engine Marketing (SEM) Course Outline
Lesson 1
- Identify trends of different social media platforms to optimise ad copy.
Lesson 2
- Analyse website analytics using quality score and conversation rates to optimise ad campaigns
Lesson 3
- Analyse daily performance of PPC account across multiple advertising platforms to enhance campaign.
Lesson 4
- Develop appropriate strategies for paid search advertising with actionable metrics from keywords segmentation .
Lesson 5
- Evaluate the impact of poor-quality traffic with targeted digital advertising techniques and third-party tools.
Lesson 6
- Generate customer reporting on paid search initiatives from spilt testing techniques conducted on different websites, layout and design.
FAQs for the WSQ Search Engine Marketing (SEM) Course in Singapore
What is the WSQ Search Engine Marketing (SEM) course?
This course equips you with the skills to manage paid search campaigns, improve online visibility, and drive targeted traffic using platforms like Google Ads.
What if I fail/did not complete the assessment?
You will be marked as non-competent and will not receive the Statement of Attainment (SOA). The full course fee, including SSG’s funded portion, will still be applicable.
What will I learn in this course?
You’ll gain knowledge in SEM fundamentals, keyword research, ad creation, bidding strategies, campaign setup, optimization, and performance tracking using analytics tools.
Is this course suitable for beginners?
Yes, it’s designed for both newcomers and those with some digital marketing experience, offering a practical and accessible learning experience.
How long is the WSQ SEM course?
The course typically runs over two days.
Will I receive a certificate after completing the course?
Yes, a WSQ Statement of Attainment (SOA) will be awarded upon successful completion, recognized by employers in Singapore.
Are there any prerequisites for this course?
No formal prerequisites are required, though having basic knowledge of digital marketing can be beneficial.
Who should take this course?
No formal prerequisites are required, though having basic knowledge of digital marketing can be beneficial.