About The Course
Our interactive 1-day workshop will equip you with practical SEO strategies that can be applied to your website immediately. We will cover the fundamentals of ethical white-hat SEO that lasts.
Even if you’re completely new to SEO, after applying what is taught in the class, you will see improvements in your Google SEO ranking.
SEO Fundamentals Certification Training Course
Duration:1 Days Basic Search Engine Optimization Course
- One Time Free Refresh Class within 6 Month
- SkillsFuture Approved Course
- Hands-On Exercises
- Attention to each participants
- Step-By-Step Course
- 100% Satisfactory Record
- Trained more than 10000 Participants
- 10 Year Experienced Trainer
Course Objective
By the end of the course, you will be able to:
- Have a better understanding of Google Updates and how they affect SEO
- Learn how to identify the right keywords for your SEO campaigns
- Identify the SEO elements that Google is looking for to rank a website.
- Grasp the knowledge of On-Page vs Off-Page SEO signals that Google reads
Who Should Attend
- Business owners and entrepreneurs who wish to get free leads from Google search Engine.
- Aspiring entrepreneurs who wish to start their own business
- Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
- Working professionals who are looking for a career change to the Digital Marketing industry
Prerequisites
- Basic computer knowledge
Module 1 – Introduction
- What is SEO
- How do Search Engines work
- SEO vs Pay Per Click (PPC)
- Latest Google Updates (Penguin, Panda, Hummingbird etc.)
Module 2 – Keywords Research
- Understanding Google Keyword Planner Tool
- Keyword selection process: Short-tail vs Long-tail, Action vs General
Module 3 – Web Hosting & Domain Name
- What is domain name and web hosting
- How they affect SEO
Module 4 – WordPress & Plugins
- Basic introduction to the use of WordPress
- Suggested WordPress plugins for a better SEO ranking
Module 5 – On-Page SEO
- What is On-Page optimization and how it affects ranking
- Types of SEO signals that Google captures
- Understanding Mobile SEO and how it affects ranking
- Video and Image optimization
- SEO Link Strategies – Internal, External and Permalink
- Building Google preferred web structure
- Content optimization
- Understanding Google meta tag and meta description
- Case studies – Good vs Poor On-Page SEO websites
Module 6 – Off-Page SEO
- What is Off-Page optimization and how it affects ranking
- Effective link building strategies
- Case studies – Good vs Poor Off-Page SEO websites
Module 7 – Google Webmaster
- What is Google Webmaster Tool
- Google indexing process
- Building and Submitting XML Sitemap
- How XML Sitemap affect your SEO ranking