Google Adwords Training Overview
Our interactive 1-day Google Adwords course will equip you with practical PPC strategies that can be applied to your Google Ads campaign. You will be taught how to create a Google Ads Search advertising campaign from scratch. Learn the exact techniques that we use in our client campaign to help them save cost and boost their ROI.Even if you’re completely new to Pay Per Click, you will be able to set up your 1st Google Ads campaign after the course.
Google AdWords (Ads) Fundamentals Certification Course
Duration:1 Days Basic google adwords certification training
- One Time Free Refresh Class in 6 Month
- SkillsFuture Approved Course
- Hands-On Exercises
- Attention to each participants
- Step-By-Step Course
- 100% Satisfactory Record
- Trained more than 10000 Participants
- 10 Year Experienced Trainer
Course Objectives
By the end of the course, you will be able to understand:
- How to use Google Keyword Planner Tool to identify the right keywords for your Ads.
- Understand the different type of Keywords using in Google Ads Account
- Understand the different type Google Ads Campaign
- Properly set up a Google Ads Search Campaign
- Setup ad groups in Google Ads Campaign
- Do A/B Testing of your Ads campaign
- Learn advanced Google Ads optimization skills
- Improve your CTR (click through rate) and Quality Score via ad extensions
- Setup Google Analytics Code to Track where your customers come
- Reduced your Ads Expanding costs with optimizing negative keywords
Target Audience
- Business owners and entrepreneurs who wants to generate leads from Google Adwords
- Entrepreneurs who wish to start their own online business
- Digital marketers who wish to learn or improve their existing Google Ads campaign Skills.
- Working professionals who are looking for a career change to the digital marketing industry
Prerequisite
- Basic computer knowledge
Module 1 – Basics of Google Ads
- Introduction of Google Ads
- Different Type of Google Ads
- How can Ads benefit your business?
- Ads Campaign setup (Step By Step)
Module 2 – Identify Business Requirements
- Identify Business needs
- How to use Keyword Planner Tool
- How to use Google Trends
Module 3 – Campaign & Ads Group Setup
- How to create a campaign
- How to structure ad groups according to business requirements
- How to use Keyword Planner to form ad groups
Module 4 – Ad Copy Text
- Why is A/B Testing important for every campaign
- What is Click Through Rate (CTR) and why is important for your campaign
- How to improve your Quality Score
- Ad Text Practice with Review
- Comparison of Good and Bad ad Text examples
Module 5 – Keywords research
- Keyword Types (Broad, Phrase, BMM, Exact)
- Which keyword type(s) are used in your campaign
- Live Demo and case studies
- A shortcut for keyword type generation
Module 6 – Biddings
- How much should you bid for a keyword
- Why bidding for the top position may be a double-edged sword
- How Quality Score affects your bid prices
Module 7 – Optimisation
- Improve your CTR (click through rate) via ad extensions
- Track where your customers come from via Google Analytics
- Discover keywords that created the clicks via search terms
- Lower your costs with negative keywords
- Improve targeting via time & location optimisation
- Improve signups and conversions via landing page optimisation