Overview
Google Analytics is a free web analytics service offered by Google and is available to anyone who has a Google account. This tool provides you with valuable insights about the online behaviour of visitors on your website. Important data such as what pages your visitors visit on your site, how long they stay on your site and what they click on when they are at your site can be used to maximise your website’s performance and optimise your digital campaigns.
Fundamentals of Google Analytics Training Course
Duration:1 Days Basic Google Analytics Course
- One Time Free Refresh Class in 6 Month
- SkillsFuture Approved Course
- Hands-On Exercises
- Attention to each participants
- Step-By-Step Course
- 100% Satisfactory Record
- Trained more than 10000 Participants
- 10 Year Experienced Trainer
About The Course
- This Google Analytics Digital Marketing course is a 1-day classroom-based training assessment to help individuals improve their knowledge and practical ability to using Google Analytics for their website/business
- Students will be taught the foundations of Google Analytics, how it works, how to use the data that is presented to them to conduct analysis and improvements on their own website
- Students will gain the confidence to make objective data-driven decisions to improve their businesses and websites instead of making general assumptions that are not supported by evidence
- Trainers will conduct a live analysis to demonstrate various key factors that affect online traffic performance
Course Objective
By the end of the course, you will be able to:
- Set up a Google Analytics account and install the code/plugin on your website
- Understand the various features of the Google Analytics dashboard
- Set up the right conversion tracking/goals for to track conversions for your business
- Analyze Google Analytics data and implement improvements on the website and reduce bounce rate
- Able to use the data from the Google Analytics dashboard to make data-driven business decisions
- Track the success of campaigns
- Remove spam traffic and set up custom alerts
Who Should Attend
- Business owners and entrepreneurs who wish to have a better understanding of their web traffic
- Aspiring entrepreneurs who wish to start their own business
- Digital marketers who wish to learn about Google Analytics
- Working professionals who are looking for a career change to the digital marketing industry
Prerequisites
- Basic computer knowledge
Module 1 – Introduction to Google Analytics
- What is Google Analytics
- Why tracking of your data is important
Module 2 – Setup
- Set up Google analytics
- Link Google Analytics to your website (Plugin Or Custom Code)
Module 3 – Different ways to install tracking code to your website
- Via WordPress plugin
- Via custom code insertion
Module 4 – Dashboard Walkthrough
- Showing of demo account
- Understanding of key metrics like Goals, Keywords, channels, Time Spent, Bounce Rate, Traffic (Mobile vs Desktop)
- Navigating through the Google Analytics data
- What are the important things to look out for
- What are the key areas to monitor and analyse
Module 5 – Reports Analysis
- How to read real-time reports
- How to use audience reports to search for top customers
- How to use acquisition reports to increase web traffic & revenue
- How to use behaviour reports to find popular web content on your website
Module 6 – Campaign Tagging
- How to track the success of campaigns
- How to tag a campaign link (step by step)
Module 7 – Setting up alerts & account linking
- How to remove spam traffic
- How to set up custom alerts
- How to link Google Adwords to Google Analytics
- How to add colleagues/outsourced worker to Google Analytics
- Learn the steps to integrate your Google Analytics account to your Google Webmaster