About The Course
Our interactive 1-day Facebook Marketing Course will equip you with practical Facebook Marketing strategies that can be applied to your job or business. We will cover the fundamentals of Facebook page management and take you through the entire Facebook Marketing process: Ads creation, audience targeting, ad campaign management, conversion tracking, remarketing and A/B testing.
Even if you’re completely new to Facebook advertising, after going through this workshop, you’ll have a good grasp of Facebook ads.
Fundamentals of Facebook Marketing Training Course
Duration:1 Days Basic Facebook Advertising Course
- One Time Free Refresh Class in 6 Month
- SkillsFuture Approved Course
- Hands-On Exercises
- Attention to each participants
- Step-By-Step Course
- 100% Satisfactory Record
- Trained more than 10000 Participants
- 10 Year Experienced Trainer
Course Objective
By the end of the course, you will be able to:
- Set up and manage a Facebook Business Page in Business Manager
- Understand the various types of Facebook Advertising objectives, and how they impact targeting, optimizing options and ad types.
- Create a Facebook Advertising campaign, define ad set variables (bidding & budget, audience targeting, location), and design a Facebook ad creative (video, carousel, single image ads)
- Manage and optimize a Facebook Advertising Campaign
- Use Audience Selection Tools (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations etc..) for better Ad Targeting
- Be able to set up a Facebook Pixel to measure, optimise, and build audiences for advertising campaigns
- Understand Facebook Insights data and Facebook Ads Reports
Who Should Attend
- Business owners and entrepreneurs who wish to advertise their business and get leads through Facebook Marketing
- Aspiring entrepreneurs who wish to start their own business
- Existing Digital Marketers who wish to learn or improve their existing Facebook Marketing campaigns
- Working professionals who are looking for a career change to the Digital Marketing industry
Prerequisites
- Basic computer knowledge
Module 1 – Introduction
- What is Facebook Marketing
- Why your business needs Facebook Marketing
- 10 Benefits of using Social Media
- Different Types of Facebook Marketing campaigns
Module 2 – Different types of Facebook account
- Introduction to Facebook page
- Introduction to Facebook account
- The relationship between a Facebook account and a Facebook page
Module 3 – Create a Facebook Fan Page
- Types of Facebook page that suit your needs
- Facebook page creation
Module 4 – Define Target Audience
- Create your Buyer Personas
- Defining your ideal target audience
- Audience targeting (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations)
Module 5 – Facebook Ad Creative Creation
- How to source for images
- How to create a Facebook Ad Creative if you are not a graphic designer
- Facebook Ad creative best practices
Module 6 – Facebook Ad Copywriting
- Creation of Facebook ads copywriting
- Facebook ads Copywriting best practices
Module 7 – Facebook Ad Set Up
- Setting up the Ad Manager
- Creating an Ad Campaign
- Creating a targeted audience with Audience Insight
- Choosing the ideal Facebook Ad format
- Setting Facebook Ad bidding and optimization
Module 8 – How to use Facebook Pixel
- What is Facebook pixel
- How to create Facebook pixel
- Setup Facebook Pixel on your website
Module 9 – Measuring campaign effectiveness and optimization
- Evaluating and optimizing the performance of ad campaigns
- How to perform A/B Testing